Your next funded deal is already in your pipeline. Does your CRM know which one?
Find the lead. Win the conversation. Move the file. Keep the client. Cori connects the signals across your business and shows your team what needs attention next.
Rate hold expires in 6 days. The commitment letter is still outstanding.
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Illustration composed from the actual demonstration brokerage data.
“Love this CRM. Other CRMs provide a fancy data centre. Cori is the game changer.”Rehan · Broker of Record · Aya Financial
One broker. One lead. One file. One clear next move.
Fifty-one seconds on a real file: what is moving, the deal itself, whether the borrower carries it, who is on it, and the next follow-up.
Fifty-one seconds. It starts on its own with the sound off — turn it on to hear the walkthrough. Nothing downloads until you scroll this far.
Dialled, texted and emailed from the file itself. Recorded, transcribed and on the record.
FinmoOrigination · self-serve today
OutlookCalendar, two-way
GoogleCalendar and contacts
MetaLead forms
WhatsAppOpens a written message to send
WebhooksIn and out
Velocity, Filogix, BOSS and Scarlett are in progress — ask where each one stands before you decide.
A lead should not wait in a form while you are on a call.
From a broker website or campaign to qualification, assignment and first contact, keep the source and conversation together. When you call, Cori has the context.
Which leads need a conversation?
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Priya Raman
Conditional Approval · Live Deal, 4 of 5The rate hold with Scotiabank runs out on 30 September. Have you already extended it?
Seven days allowed. The commitment letter is still outstanding. Have you chased this?
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Cori sees the date you cannot afford to miss.
Priya’s rate hold runs out in six days. Her conditional approval has sat open for 17 days against a seven-day allowance. Cori surfaces both on the file and asks whether you have handled them.
Ask the file. Get an answer you can check.
Cori reads the source, shows the calculation and asks before changing the record.
One missing condition should not stall a week of work.
Give the borrower a simple upload link. See what was requested, opened, uploaded and replaced. Bring your coordinator or manager into the file conversation, give the next step an owner, and move it forward.
Four items still need attention.
Opened 20 times · last opened 4 minutes ago
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Real file contacts and an unassigned work warning, shown at a readable size
The conversation belongs on the deal.
Bring the broker, coordinator and underwriter into one file conversation. Documents, voice notes, decisions and next steps stay with the deal when somebody else takes over.
Know what is expected—and what is unknown.
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Know what is funding. Know what is stuck. Know what you are owed.
See expected commission by file, flag lenders with missing rates, and spot stages where work is piling up. Three unknown amounts stay unknown; they never quietly become zero in the total.
The capabilities at your fingertips.
A broker should see the outcome first. Explore the tools when you want the detail.
Grow
Website and lead capture · Lead sourcing where available · Meta forms · Qualification · Scheduler · Campaigns and audiences
Converse
Power dialer · DNC screening · Call recording · SMS inbox · Email · Live Cori help · Transcripts · Follow-up drafts
Fund
Mortgage stages · GDS/TDS/LTV what-if · Mortgage + HELOC · Document requests · Borrower link · File chat · E-sign · Handoffs
Operate
Commissions · Bottlenecks · Agent and referral reporting · Renewals · Roles · Exports · Google, Outlook, Meta, webhooks and LOS gateway
Sensitive documents deserve a specific answer.
Pay stubs, notices of assessment and identity documents are the most sensitive things a brokerage handles. Here is exactly how Asan holds them.
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Actual events from the demonstration file, enlarged for clarity
Every stage move, document, acceptance, message and field change is written to the file with who did it and when — and exports.
A plan for the broker. A plan for the team.
Start with the way you work today, then add your coordinator and team as the brokerage grows. Compare the included calling, messaging and Cori allowances for your volume.
Prices in USD. Every plan includes a 14-day trial, and calling, messaging and Cori usage up to a monthly allowance.
Your book took years to build. Ask who can access it.
If your process lives in an LOS, inbox, group chat and commission spreadsheet, this is what changes when the work comes together in Asan.
Asan is a software company. We do not hold a mortgage licence, we do not originate, we do not recommend lenders and we do not take your referrals. We are never across the table from you.
Bring the deal that is making you chase three people today.
Show us a missing document, a qualification question or a stalled handoff. See what Asan and Cori can find on your numbers. Arrange a secure walkthrough before sharing client documents.
Request a live walkthrough →