Asan Sales CRM · Real estate, mortgage and B2B

She listens to every call. And writes what happens next.

Cori is a sales assistant that lives inside the CRM. She hears the call as it happens and hands you the line when a prospect pushes back, then has the follow-up written before you have put the phone down. The rest — the dialer, the calendar, the reporting — is built around that.

Real estateMortgageB2B sales
★★★★★4.8/5 on G2 · View Asan reviews
Cori
Live · Northwind Logistics02:14
YOU

Hiring three dispatchers in eleven days usually means the volume arrived before the tooling did.

THEM

That is fair, yes.

THEM

Honestly though — we already have something for this.

Cori is listening…
Objection

They said: “we already have something for this”

“Most teams we speak to do, and I am not asking you to swap it out. What I would want to know is whether it tells you what was actually said on yesterday’s calls. If it does, we are not for you.”

Agrees with them first, then moves to the one gap the incumbent almost certainly has.

Copy

Teams already running on Asan

Royal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar FitRoyal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar FitRoyal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar FitRoyal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar Fit
Who Asan is for

Three sales industries. Each one built properly.

We do not sell a general-purpose CRM with an industry sticker on it. Cori is the same assistant underneath, but the vocabulary she uses, the stages a deal moves through, the questions she asks a lead and the reports she builds for the person paying are different in all three.

Microsoft OutlookOutlookCalendar, two-way
Google CalendarGoogleCalendar and contacts
MetaMetaLead forms
ApolloApolloSourcing and enrichment
WebhooksIn and out
So — what is Cori?

Not a chatbot in the corner. A colleague who was on the call.

Cori is the assistant built into Asan. She is not a box you type questions into and she does not sit in a separate tab. She is on the call with your rep, she reads every lead record, and she writes the work up afterwards so nobody has to. Four things, on every call, for every person on the team.

1

She listens to the call

Live, as it happens. When a prospect objects or tips their hand, the line to use next appears on the screen with the reason underneath.
2

She writes the follow-up

Transcript, score, summary and a drafted email or text, seconds after you hang up. A person still presses send.
3

She researches before you dial

The company, the person, what has been announced — on the lead record before the call, and on every booked meeting.
4

She builds the list and the report

Ask her in plain words for the leads nobody has touched in ten days. Ask her what the team did this week. She answers from the call records.
Cori is listening · 02:14

This is her. She sits in the corner of every screen in Asan, and she is on the call while it is happening.

Everything Cori does →
For real estate · the part most CRMs do not touch

We build the website too. Then the searches land on the lead.

A buyer searches listings on your own IDX site, saves a home, asks a question. That is not an email in your inbox — it arrives as a lead in Asan with the listings they looked at attached, so the first call is about the house they actually want.

● ● ●teamgarrygill.ca
Gilltec AssociatesREAL ESTATE   ABOUT
ENGINEERING + REAL ESTATESolutions for GTA homeowners.
LIVE WEBSITE · TEAM BRAND
● ● ●emanadnan.com
EA   EMAN ADNANLISTINGS   AREAS
GREATER TORONTO AREALuxury service with a personal touch.
LIVE WEBSITE · IDX SEARCH
● ● ●
JW   WEST GTABUY   SELL
WEST GTARoom for your next chapter.
DESIGNED TO MAKE YOU STAND OUT

Built and run by us, with IDX search wired straight into the CRM.

HOME SEARCH · MISSISSAUGAA home worth booking a tour for.3 bed · semi-detached · $889,000
Your IDX websiteAsk a question →
Asan · new buyer leadReady to contact
1

Jordan M. — enquired from the Mississauga semi

Viewed 6 listings, saved 2, came back twice
2

Budget and timing already answered

Asked on the site before the lead reached you

Call now. Two returns to the same listing in a day. Lead with the semi, not the introduction.

See the whole real-estate workflow →
The rest of the platform

Cori is the reason. This is the rest of the day.

An assistant is only useful if the work is in the same place. The dialer, the calendar, the campaigns and the paperwork are all part of Asan — not four subscriptions stitched together.

Power dialer

Auto-advance through a campaign, screened against do-not-call before it connects. Every call recorded and dispositioned without anyone typing.

Scheduler

Your own booking page and availability, SMS and email reminders, and two-way Outlook and Google calendars. The meeting lands on the lead.

Email and SMS campaigns

Bulk email and texting with real merge fields, from the same record as the calls, with replies landing back on the lead.

Documents and e-signature

Send an agreement, get it signed, keep it on the record. No third tool and no chasing a PDF around an inbox.

Your own numbers

Local numbers in the areas you sell, so the caller ID is one people recognise. Calls recorded and transcribed against the lead.

Two-axis permissions

Which records a person can see and whose numbers they can see are separate settings. A team lead runs every list without the commission book.

Sales DNA™ · the team personality index

Coaching only lands if it sounds like you.

Every rep sells differently, and generic advice is the reason most coaching gets ignored. Asan scores each person across six dimensions, then writes Cori’s coaching to that shape. Put two people side by side and the difference stops being an opinion — a Hunter and a Farmer barely overlap, and coaching them the same way is why one of them ignores you.

Individual profiles

A short assessment puts each rep on the index. Cori writes to that profile from then on — the same objection, coached two different ways for two different people.

Team composition

Five Hunters and no Farmers is a pipeline that fills and never renews. The index shows the shape of the team, not just the headcount.

Who to hire next

The gap is the answer. Cori names the profile missing from the team and what it would change.

DriveSpeedAdaptabilityConsistencyEmpathyResilience
The HunterThe Farmer
The HunterThe chase is the art
The FarmerRelationships are the game
The CloserSecond place is first loser
The ConnectorPeople buy from people
The StrategistI solve, revenue follows
The ChallengerNot here to agree with you
The Trusted AdvisorRather lose a sale than trust
The HustlerWhile they sleep, I sell
The ChameleonWhatever the call needs
The RainmakerI create markets
Take the Sales DNA™ assessment →
In their words

The people who run the phone every day.

“

Asan CRM with Cori is the best dialer hands down. I recommend it to all my clients because it makes their jobs easier and we get more out of the CRM.

Ronald G.Ronald G.CEO, PowerTask VAs
“

Asan helps our team stay on top of leads, follow-ups, and client conversations without adding extra admin. It gives us the structure to move faster.

Rahul KashyapRahul KashyapCEO, Hashtag Homes
“

My team uses Asan daily to nurture existing leads and find new ones in the areas we farm. Its transcripts, SMS and email follow-ups and reminders with Cori — can’t live without it.

Eman AdnanEman AdnanSales Agent, Royal LePage Signature Realty
Pricing

Start free. Pay when it is earning.

Free
$0/mo
Try everything, no cardStart free
Pro
$100/mo
For one closer working the phoneStart free
Business
$399/mo
For a team, with the reportingStart free

No card to start. Brokerage and BPO packages are priced per team — ask us.

15 minutes · one real list

Bring a list your team has stopped calling.

Not a clean one. We will research a handful in front of you, dial two, and show you what Cori writes before the call has finished cooling. If it tells you something you did not already know, it is worth a longer conversation.

Request a live walkthrough →