Asan for B2B sales teams · Live objection handling

Cori hears the objection. You get the line to say.

She hears the objection while the prospect is still talking and puts the words to use next on the screen. Around that: research before you dial, a power dialer that screens as it goes, a dossier waiting on every booked meeting, and the follow-up drafted before the call has finished cooling.

B2B SaaSSolarBPO & outsourced teamsAgencies
★★★★★4.8/5 on G2 · View Asan reviews
Live · Northwind Logistics02:14
YOU

Hiring three dispatchers in eleven days usually means the volume arrived before the tooling did.

THEM

That is fair, yes.

THEM

Honestly though — we already have something for this.

Cori is listening…
Objection

They said: “we already have something for this”

“Most teams we speak to do, and I am not asking you to swap it out. What I would want to know is whether it tells you what was actually said on yesterday’s calls. If it does, we are not for you.”

Agrees with them first, then moves to the one gap the incumbent almost certainly has.

Copy

Teams already running on Asan

Royal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar FitRoyal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar FitRoyal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar FitRoyal LePageCentury 21RE/MAXAYA FinancialGilltec AssociatesHashtag HomesSolar Fit
Microsoft OutlookOutlookCalendar, two-way
Google CalendarGoogleCalendar and contacts
MetaMetaLead forms
ApolloApolloSourcing and enrichment
WebhooksIn and out
Unlimitedcontacts on Pro and Business. The largest book running in Asan today is over 50,000 leads.
The dialera volume team actually needs — auto-advance, DNC screened before it connects, every call recorded and dispositioned.
Call, SMS, emailfrom the same record and all logged against it. 5,000 voice minutes and 5,000 texts included on Business.
Cori adaptsto how each rep sells. Ten sales personalities, and the coaching is written to the one in front of her.
01 / Research

Walk in knowing something. Not just a name and a number.

Before the call, Asan gathers what is findable about the company and the person and puts it on the record, so the opener is about them rather than about you.

✓Company, size, sector and recent signals on the record
✓A briefing per lead, written before you dial
✓Battle cards your team can answer objections from
✓Apollo connected for sourcing when you need more at the top
Cori · prep for Northwind LogisticsBuilt before the call
1

Fleet operator, 240 vehicles, Mississauga

Hiring three dispatchers — posted 11 days ago
2

Currently on a legacy dispatch tool

Two reviews name reporting as the gap
3

Last touch: nobody. This is a first call.

No prior contact on record

Lead with the dispatcher hiring. Three roles open usually means volume grew before the tooling did.

Every lead gets one. It is built before you dial, not asked for.

Asan · power dialerCampaign: Ontario fleet operators
1

Northwind Logistics · +1 905 555 0142

Connected · 4m 12s · recorded
2

Harbour Freight Systems

No answer — retry queued for Thursday
3

Cedar Transport

Screened out — on the do-not-call list

Up to 50,000 contacts in one book, and the dialer will work through all of them.

02 / Dial

Work the list. Never touch the keypad.

The dialer moves through a campaign on its own, screens against do-not-call before it connects, records every call and writes the outcome back without anyone typing it.

✓Auto-advance through a campaign, no dialling by hand
✓DNC screened before the call is placed, not after
✓Every call recorded, with the disposition on the lead
✓The number you present is one you own
03 / Live objection handling

Never lose a call to an objection again.

Cori hears the call as it happens. The moment a prospect objects, stalls, names a competitor or tips their hand, the words to use next appear on the screen — with the reason underneath, so a new rep learns the move instead of just reading it out.

✓The line to say, in quotes, ready to copy
✓Why it works, so the rep keeps it after the call
✓Written from your own market research, in your language
✓The rep decides. Cori never speaks on the call

Nine things she listens for:

ObjectionBudget concernStallAuthorityBuying signalCommitmentUrgencyCompetitor namedVoicemail
A sales rep on a live call with Cori listeningCori is listening · 02:14
Stall

They said: “just send me some information”

“Happy to — so I send the right one rather than all of it, is it pricing you need, or something you can put in front of the COO?”

Turns a brush-off into a qualifying question, and tells you who else is in the room.

Copy
Buying signal

They said: “how quickly could we get the team on it?”

“Same week. I would rather hold the onboarding slot now while you have the room — does Thursday morning work?”

A timing question is a buying question. Answer it with a date, not a brochure.

Copy
Budget concern

They said: “that is more than we were planning to spend”

“Understood. What were you planning around? If we are far apart I would rather say so now than after three more calls.”

Asks for the number without defending the price. Most reps discount here instead.

Copy

Real cards, at the size a rep sees them mid-call.

Cori · call with Northwind Logistics4m 12s · scored 82
1

They are replacing the dispatch tool this quarter

Budget confirmed, the decision sits with the COO
2

Objection: mid-contract until March

Asked about overlap rather than pushing
3

Agreed to a follow-up once the COO is back

Thursday, after the 14th

Draft ready. A short note to the COO covering overlap and what March would look like. Review it?

Every call, on every plan. None of this is an add-on.

04 / After the call

You hang up. The follow-up is already written.

Seconds after the call ends there is a transcript, a score, a summary and a drafted follow-up. The rep approves it. Nothing goes out on its own.

✓Transcription and scoring within seconds of hanging up
✓A summary a manager can read without listening to the call
✓The follow-up drafted, for a person to send
✓She answers at the lowest permission of anyone in the thread
05 / Book

Turn the yes into a time before the call ends.

Your own booking page, your availability, reminders by text and email, and the meeting on the lead record rather than in somebody’s inbox.

✓Event types per rep or per team, with your own hours
✓Reminders by SMS and email, and a calendar invite
✓Two-way Outlook and Google calendar
✓The booking lands on the lead, not in a separate tool
Asan · schedulerDiscovery call · 30 minutes
1

Thursday 14th, 2:00pm — held

Invite sent, reminder set for 24h before
2

Reminder by text and email

The wording is yours to write
3

On the lead record

Anyone on the team can see it

Booking pages, availability rules and reminders ship as standard.

Meeting Prep BriefPrepared by Cori

Dana Whitfield

VP Operations · [email protected]

Thursday 14th, 2:00 PMDiscovery call · 30 min
Booking questions answered
What are you trying to fix?Dispatch visibility. We cannot tell who called a driver back.
Who else needs to be in the room?Our COO, once he is back on the 14th.
About Dana & Northwind Logistics

Industry: Freight & fleet operations

Employees: 200–500

Founded: 2011

Location: Mississauga, Ontario

Key people

Dana Whitfield — VP Operations

Daniel Oyelaran — Chief Operating Officer

Recent signals

Three dispatcher roles posted in the last eleven days

Named on a regional carrier award shortlist in March

Cori’s meeting prep suggestions

Open on the dispatcher hiring rather than the product. Three roles in eleven days usually means volume arrived before the tooling did, and she has already told you visibility is the pain.

Daniel is the decision. Ask early whether he joins on the 14th or sees a summary afterwards — the answer changes what you send.

Built from the email address they typed into your booking page.

06 / Before the meeting

A dossier on the person you are about to meet.

The moment somebody books, Cori goes and finds out who they are — the company, the size, who runs it, what has been announced — and leaves a brief sitting on the booking. It is waiting on the schedule screen when you open it. Nobody on your team has to go hunting through browser tabs ten minutes before the call.

✓Company, sector, size, founding year and location
✓Who actually runs it, and their title
✓What they answered on your booking form, next to it
✓How Cori would open, and who the decision really sits with
✓The sources she used, so you can check anything before you repeat it
07 / The team report

See who is actually working the phone. Not who says they are.

Calls placed, talk time, connect rate and outcomes, per rep and per campaign, built from the call records themselves rather than from anything a rep types in. A manager opens one screen on a Monday and knows where the week went.

✓Per rep, per campaign, per day — and exportable
✓Counted from the calls, never self-reported
✓Talk time kept separate from dial count, so volume cannot hide a bad week
✓Every call recorded and scored behind the number
Asan · team reportThis week
1,284Calls placed
38h 20mTalk time
31%Connect rate

Calls by rep

Marcus D.
412
Priya S.
366
Daniel O.
298
Leah K.
208

Connects by day

Mon
Tue
Wed
Thu
Fri
Sat
Sun

Coaching sits behind every row — open a rep and read what was said.

Asan · team viewThis week
1

Reps see their own calls and their own numbers

Nothing about anybody else’s book
2

A team lead sees every call

And no commission figure unless you grant it
3

The owner sees all of it

Because signing off on it means being able to read it

Two settings, set per person.

08 / Who sees what

See the work. Decide who sees the money.

Asan asks two questions most CRMs collapse into one: which records a person can see, and whose numbers they can see. A team lead can run every list without the commission book.

✓Own records, their team, or the whole company
✓Production figures kept as a separate permission
✓Call logs, talk time and outcomes per rep
✓Enforced at the database, not hidden in the interface
In their words

The people who run the phone every day.

“

Asan CRM with Cori is the best dialer hands down. I recommend it to all my clients because it makes their jobs easier and we get more out of the CRM.

Ronald G.Ronald G.CEO, PowerTask VAs
“

Asan helps our team stay on top of leads, follow-ups, and client conversations without adding extra admin. It gives us the structure to move faster.

Rahul KashyapRahul KashyapCEO, Hashtag Homes
“

My team uses Asan daily to nurture existing leads and find new ones in the areas we farm. Its transcripts, SMS and email follow-ups and reminders with Cori — can’t live without it.

Eman AdnanEman AdnanSales Agent, Royal LePage Signature Realty
What we will not claim

The honest edges.

Cori drafts, people send

Nothing reaches a prospect without somebody pressing send. That is deliberate and it is not going to change.

Live coaching needs the call to run through Asan

The rep switches it on for that call, in the dialer. A call made on a personal mobile outside the product is not heard, and nothing is recorded or coached without somebody choosing it.

Lists are a service

Sourcing and verification are run by our team as paid work, priced per job — not a button that quietly spends money on bad data.

We are not your email sequencer

Asan sends email and runs campaigns, but if your outbound lives in a dedicated sequencing tool, keep it. The phone is where we earn our place.

15 minutes · one real list

Bring a list your team has stopped calling.

Not a clean one. We will research a handful in front of you, dial two, and show you what Cori writes before the call has finished cooling. If it tells you something you did not already know, it is worth a longer conversation.

Request a live walkthrough →